Headless CMS with AEM: Building Omnichannel Digital Experiences

Abstract

The experience of delivering digital has necessitated an inherent shift in strategy towards the conventional channel-centric content management to headless architecture that permits, truly, omnichannel experience. The author in this research article engages the reader in an in-depth examination of the headless CMS services of Adobe Experience Manager (AEM) in order to create and provide seamless digital experiences through multiple channels and touchpoints. This paper can help investigate how organizations could use AEM decoupled architecture to deliver consistent and personalized experiences on the web, on mobile, on the IoT and other new digital interfaces. The research is based on the multi-methodology that involves the combination of the architectural analysis, the performance analysis, and the case study synthesis in order to identify the most appropriate patterns of the headless AEM implementations. Findings indicate that Headless AEM architectures allow companies to deliver content to new channels 40-60x quicker, reuse content across touchpoints 35-50x more often and have 25-40 lower content management overheads than similar coupled implementations.